Back to Life, Back to Reality…Posted: September 6, 2011 | |
Greetings and salutations…
It’s been a crazy long time since I posted. I won’t go into the details, mostly because they’re not very interesting. I did, however, have an epiphany of sorts, courtesy of my friend Jason, that every post doesn’t need to be a treatise requiring a full day of writing, editing and re-editing. Rather, I can offer up some interesting (at least to me, and hopefully to you) tidbits several times throughout the day and week, and maybe do some serious pontificating once a week or so. Thank you, Jason, for liberating me from my compulsive editing – I’m going to give it a try because while some people need an outlet for their creativity, I need one for my opinions.
Since this a back to school/work/real life day for just about everyone, I thought I’d ease us all back in with a toast of sorts to one person and one ad agency with two important things in common – they not only entertained us enormously over the years, but they also succeeded (judging by the volume of me-too’s, wannabe’s and copy cats they collectively generated) in altering the pop culture landscape. The first is Freddie Mercury, who would have turned 65 yesterday and is the subject of today’s excellent Google doodle (although I think I would have chosen Killer Queen). The second is Minneapolis-based agency Petersen Milla Hooks, which is best known for the iconic work they did for Target. While client and agency parted ways this past spring (and the chain’s advertising has suffered significantly for it, IMHO), the last campaign they did together – for Target’s Missoni line, which debuts later this month – is vintage PMH and the kind of advertising that so successfully set Target apart from their competitors. (Think Missoni would ever do a line for Wal-Mart? JC Penney? Hell, I bet they wouldn’t even do one for Macy’s.) So what better time to take a look back, courtesy of Ad Age, at some of the great work they’ve done together.
PS: 2 points to whoever identifies the musical reference in the title – band AND CD.